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Black Friday electric toothbrush deals
Oral-B's iO range and Philips Sonicare make up most of what people buy here, with the UK brand SURI as the newcomer. We rank on Amazon sales and what each brush does for the money. Every price here is Amazon UK's, checked within the last 24 hours.
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Best for most people
1. Oral-B iO3
3 · Pressure · Travel case, 2 heads
The best-selling brush in this list and the cheapest way into Oral-B's iO range, with a pressure sensor, a light-ring two-minute timer and three modes. This bundle includes a travel case and a spare head. There is no brushing-position guidance; for that, look at the iO5 or iO9.
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Best battery life
2. SURI Pro Sonic Toothbrush
Aluminium · Over 35 days · USB-C
A UK brand's aluminium sonic brush with a pressure sensor, a plant-based head and USB-C charging. The listing quotes more than 35 days per charge, the longest here. It takes SURI's own heads, not Oral-B or Philips ones.
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Best mid-range
3. Oral-B iO5
5 · AI brushing recognition · Travel case, 2 heads
Adds five modes and Oral-B's AI brushing recognition, which the listing says guides you to every tooth. It comes with the same travel case and spare head as the iO3 bundle. Worth the step up only if you will use the guidance.
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Best budget
4. Philips Sonicare 2100
14 days · Yes · 31,000 per minute · 2
The cheapest brush here: a basic Sonicare with two intensity settings, a timer and EasyStart, which ramps the power up over your first 14 brushes. The listing quotes 14 days per charge. There is no pressure sensor, which the 4100 below adds.
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Best budget with pressure sensor
5. Philips Sonicare 4100
21 days · Travel case · 4
The 2100 plus a pressure sensor, four brushing settings, a travel case and a 21-day battery, per the listing. Philips's plaque-removal claims change from model to model and are measured against different brushes, so do not compare them across the range.
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Best app-connected
6. Oral-B iO9
Yes · 7 · Charging travel case, magnetic pouch · AI position detection
Oral-B's high-end iO, with seven modes, a display on the handle and AI position detection that the app uses to show missed areas across all three tooth surfaces. Editions differ in how many heads and which charger come in the box, so check before you buy. The iO10 adds guidance shown on the charger but costs more.
£135.99
Buy on eBay -
Best Sonicare
7. Philips Sonicare DiamondClean 9000
Sonicare app · C3 Premium Plaque Control · 4 · 62,000 per minute
Four modes, three intensities, a pressure warning that pulses the handle and app coaching, on a charging stand. Philips sells it in several colours and special editions, so pick on colour and what is in the box. It sells better than the Prestige below for most of the same features.
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Premium pick
8. Philips Sonicare DiamondClean Prestige 9900
SenseIQ · A3 head, charging case
Philips's top brush, whose SenseIQ sensors track pressure, motion and coverage and lower the intensity if you press too hard. It comes with one all-in-one head and a charging case. The most expensive brush here and a slow seller, so buy it only if the app's reports matter to you.
Nothing matches those filters. Try fewer filters, or search for a brand like "MSI" or "Crucial".
How we rank
Every price shown is Amazon UK's, checked within the last 24 hours, with the time of the check. A big percentage off is not the same as a good price, so we rank on value for the job. Black Friday is Friday 27 November 2026.
Prices are Amazon UK and eBay UK at the time we last checked; they move daily, so confirm on the retailer's page. We earn a small commission if you buy through our links, at no cost to you. It never changes the order. More about how we work.